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Oakley x Meta

A concept ad for Meta × Oakley AI glasses, focused on a single core feature: seamless POV recording. The goal was to visualize how capturing moments could feel when integrated directly into your field of view, without interrupting the experience.

Year

2026

Category

Motion Design, AI

Oakley x Meta hero visual

Concept

  • The piece highlights a single idea:
  • Recording should feel invisible.
  • Instead of pulling out a phone or camera, moments are captured natively through the glasses.
POV recording UI concept
Storyboard and generated visual process reference

Process

The workflow combined multiple tools to bring the concept together:

  1. Generated a realistic POV base using image generation with product references (Nano Banana Pro)
  2. Animated the scene (Kling AI)
  3. Designed the interface system (Figma)
  4. Brought everything together through motion to create a cohesive ad (Jitter)

Outcome

A focused motion concept that explores how recording can become a seamless part of real-world experience, embedded directly into how you see, not something you reach for.